The Stuart and Mimi Rose Program for Student Startups

Have a bold idea but unsure where to start? The Rose Program is your launchpad. The Rose Program is a for-credit innovation track designed to guide undergraduates through the process of developing a venture from idea to launch. Offered by Goizueta Business School and The Hatchery in collaboration with Emory College of Arts and Sciences, the Rose Program is open to students in any Emory College major as well as BBA students.

Where Bold Ideas Become Real-World Ventures

Whether you study the arts, sciences, humanities, business or anything in between, the Rose Program for Student Startups is your opportunity to transform your ideas into action. Backed by Emory alumni Stuart and Mimi Rose, this new university-wide initiative empowers undergraduate students from across the University to launch their own ventures through coursework, mentorship, summer accelerator opportunities, ecosystem networks and access to The Hatchery's collaborative innovation space.

Applications to be a Rose Fellow are available from February to April each year.

The Rose Program Journey

Your journey through The Rose Program begins with an optional pre-orientation experience, followed by a three-course academic sequence delivered by faculty of Goizueta Business School, centered around experiential learning. 

Pre-Orientation / Ignite (Summer - Optional)

Start strong with a startup immersion experience focused on innovation for incoming first-year students at Emory College.

Academic Courses & Program Framework

  • Foundations of Entrepreneurship (OAM 236 | 3 Credits | Spring):

    Learn the basics of startup building through the hands-on Foundations of Entrepreneurship course open to all Emory College students.

OR

  • Entrepreneurship & Venture Management (OAM 436 | 3 Credits | Fall):

    Foundational business elective in Entrepreneurship open to all Goizueta Business School students.

 OR

  • Pitch your own startup deck to become a Rose Fellow

THEN

  • Applied Entrepreneurship* (OAM 471 | 3 Credits | Fall):

    The primary goal of this class is to provide you with as close an experience as possible to actually starting and implementing your own business. This class is very "hands on" and active class participation is critical. The class will focus on several essential business and entrepreneurial concepts including determining where risks and opportunities exist within the competitive landscape; creating tactics that are high impact and easy to implement; understanding how to increase your sales closing rates and grow your business quicker; leveraging your effectiveness of working with partners and minimize the risks associated with partnering; negotiating effectively with investors (or as an investor); determining if a business should be closed or if it is worth investing more time and money; and recognizing when is the best time to sell your business and establishing how much it is really worth. 

    *Only for BBA Students, Emory College students who have taken OAM 236, or Rose Fellows. 
  • Garage Venture (OAM 499 | 3 Credits | Spring):

    Modeled after Y Combinator and Techstars, this intensive course works with founders on a team basis to refine your venture and enhance real-world traction. 

Rose Program Fellows

After completing the Foundations course, OAM 236, or the Entrepreneurship course for BBA students, OAM 436, students from Emory College and Goizueta Business School may apply to become Rose Program Fellows. Fellows are eligible to take the advanced startup courses and can apply for the Hatchery Summer Accelerator: a 10-week immersive experience with mentorship, resources, and potential startup funding.

Beyond the Rose Program

Students interested in entrepreneurship with qualified startups are also eligible to apply to participate in a variety of related programs at Emory, including Techstars Emory Founder Catalyst, Dooley's Angels, Emory Venture Mentor Community, Pitch the Professors and Pitch the Summit.

Open to All Undergraduate Majors

The Rose Program is designed to be inclusive and accessible. The coursework meets you where you are and helps you take your venture forward.